Company Newsletters
Newsletters are taking the place of hit-or-miss direct mail for many companies. By supplying a wealth of information that is useful to their audience they support their expertise and their brand, and are more likely to be top-of-mind when their target audience is ready to make a buying decision. Some newsletters can grow into small magazines; this is common in the real estate industry. It’s not so common in the construction industry, where Mid Atlantic Concrete Equipment took Concrete Answers up to 24 pages before the economic downturn forced them to scale it back.