Rebranding Mid Atlantic Concrete Equipment

For over two decades, concrete equipment dealer Jay Robinson had earned a well-deserved reputation as an industry expert. But when he realized that there were probably a lot more firms who could use his expertise, he wasn’t sure how to reach them.

Enter a marketing-savvy partner, Owen Blevins. Owen spearheaded work on upgrades to the company Web site, and turned to Stadden Design for help. First assignment: help create a new brand image. The old marketing materials were giving a false impression of a mom-and-pop firm rather than an industry leader. That required a new logo, complete color palette, and the consistent use of the new branding across all media. The solution created an image that had not been seen in the concrete industry before.

When the partners saw the new look, Owen loved it. When the Web site, direct mail campaign and newsletters began generating positive comments and leads, Jay did too.

See  the new and powerful Mid Atlantic Concrete brand identity. What Stadden Design did for them, we can do for you.