Logos & Branding

A brand is all the thoughts and feelings a person has about your product. If the thoughts are good, you’ll earn brand loyalty. Brand loyalty lessens the need to fight for the customer’s business over and over again.

A logo is a critical element in your brand. Your logo should be distinctive, memorable and usable for all types of applications.

Beware cheap logo design sites. Many don’t follow sound logo design principles, resulting in illegible fonts, hard-to-reproduce shadings, and boring imagery.

To see some real-world, great logos and our comments about them, download our one-page PDF entitled  ”The best logos trigger positive associations.”